James Morrison performed live at a special private concert designed to promote the new Fiat Qubo last week. Held in London’s stylish Home House club last Monday night the international singer/songwriter was the finale to a major web campaign, which began in March, to highlight Fiat’s stylish mini-MPV.
The campaign also showcased a trendy promotional video of the Qubo, linked users to the fiat.co.uk/Qubo landing page and configurator, and offered test-drives, Legoland theme park passes and free downloads.
“The Fiat Qubo campaign was an amazing opportunity for us to use a digital platform to promote our fantastic products,” says Andrew Humberstone. “And to conclude it with an intimate concert from a big star like James Morrison demonstrated how determined we are to promote our products like we have never done before.”
Only 120 guests enjoyed the private concert by James Morrison, including competition winners, celebrity guests Nicola Roberts of Girls Aloud and Current TV presenter Zara Martin, and Fiat executives including Andrew Humberstone, managing director, Fiat Group Automobiles UK.
The Fiat Qubo is available from £9,755 for the Qubo 1.4 Active, rising to £12,350 for the Qubo 1.3 16v MultiJet Dynamic. For more information on the Fiat Qubo or to book a test drive call our Fiat sales teams on Darlington freephone 0800 980 4532 or York on freephone 0800 072 0762.